Brand Capital

A Brand Is A Balance-Sheet Asset That Most Companies Never Put On The Balance Sheet. With Softbrand As Our Elite Partner, We Source And Value Brand IP — Domain, Trademark And Patents Where Required — And Contribute It To A Company For A Stake.

Request Package How Valuation Works

Brand IP In. Equity Out

Instead Of A Startup Spending Its Seed Round On A Name It Can Defend, Orangeful Contributes The Name Itself — Already Acquired, Already Cleared, Already Valued — In Exchange For A Minority Stake.

Source
From Orangeful And Orangeful Foundry Inventory, Softbrand's Portfolio, And Partner Marketplaces.
Value
Softbrand's Methodology With PrismIndex Comparables Produces A Defensible, Auditable Number.
Clear
Trademark Search, Class Filings, And Dispute Exposure Checked Before Anything Is Contributed.
Contribute
Assignment Against Subscription Of Shares, With Milestone-Linked Release Where Appropriate.

Three Situations

Launch On A Name That Already Sounds Like A Category Leader, Without Paying Cash For It.

Companies That Have Outgrown A Founding Name — A Compound Word, A Hyphen, A Country-Locked Domain.

Re-Engineering After A Pivot, Merger Or Reputational Reset, Where The Old Name Is Now A Tax On Growth.

Softbrand + Orangeful

Brand IP Sourcing, Valuation And Commercialisation For Companies That Intend To Own A Category.

Meet Our Partners