Orangeful

Brand Capital

A Brand Is A Balance-Sheet Asset That Most Companies Never Put On The Balance Sheet. With Softbrand As Our Elite Partner, We Source And Value Brand IP — Domain, Trademark And Patents Where Required — And Contribute It To A Company For A Stake.

Request PackageHow Valuation Works

A Standing Room Of Investors, Not A Mailing List

The Circle Is A Curated Network Of VCs, Family Offices, And Strategic Corporates Who See Orangeful Companies Early And Share What It Takes To Earn Investment.

  • Source

    From Orangeful And BeanStalkx Inventory, Softbrand's Portfolio, And Partner Marketplaces.

  • Value

    Softbrand's Methodology With PrismIndex Comparables Produces A Defensible, Auditable Number.

  • Clear

    Trademark Search, Class Filings, And Dispute Exposure Checked Before Anything Is Contributed.

  • Contribute

    Assignment Against Subscription Of Shares, With Milestone-Linked Release Where Appropriate.

Three Situations

Launch On A Name That Already Sounds Like A Category Leader, Without Paying Cash For It.

Companies That Have Outgrown A Founding Name — A Compound Word, A Hyphen, A Country-Locked Domain.

Re-Engineering After A Pivot, Merger Or Reputational Reset, Where The Old Name Is Now A Tax On Growth.

Softbrand + Orangeful

Brand IP Sourcing, Valuation And Commercialisation For Companies That Intend To Own A Category.

Meet Our Partners