38%
Renewal Spend Cut
Release-Tier Names Dropped At Their Next Expiry.
DomainzaPortfolio Operations
A 4,100-Name Portfolio That Nobody Could Actually See.
Eleven Registrar Logins Became One Ledger, And The Renewal Bill Stopped Paying For Names Nobody Was Working.
- Client
- US Private Holder
- Division
- Domainza
- Engagement
- Portfolio Operations
- Engaged
- 2025
The Situation
Value And Expiry Risk Were Both Hiding In The Same Place.
Eleven Registrar Logins And Three Spreadsheets Hid Portfolio Value And Expiry Risk, While Inactive Names Continued Renewing.
Nobody Could Answer The Two Questions That Matter On A Portfolio This Size — What Is It Worth, And What Is About To Lapse — Without A Week Of Reconciliation First. So The Renewal Invoice Was Paid In Full Every Year, Because Paying It Was Cheaper Than Auditing It.
What We Did
One Ledger, Then A Decision On Every Name.
- 01
Consolidate
Pulled All Eleven Registrars Into A Single Ledger, With Expiry, Cost And Ownership On Every Name.
- 02
Score
Ran The Portfolio Through PrismIndex So Each Name Carried A Value Score Rather Than A Hunch.
- 03
Route
Split The Portfolio Into Hold, Work And Release Tiers — Release Names To Domaincook, Work Names To GoDotly Outbound.
The Outcome
The Renewal Bill Stopped Funding Dead Weight.
2.4x
Sell-Through Rate
Work-Tier Names Routed To Outbound Rather Than Sat On.
1
Ledger, Not Eleven
One View Of Value And Expiry Across Every Registrar.
Products Used
What Did The Work.
- PrismIndexScored Every Name So The Tiering Was Evidence, Not Instinct.
- DomaincookTook The Release Tier To Market.
- GoDotly OutboundWorked The Names With Live Demand Behind Them.
Your Venture Could Be The Next One Here.
Bring Us The Idea, The Brand Or The Balance Sheet. We Will Tell You Which Part Of The Capital Stack It Needs — And Then Put It To Work.