Putting A Number On A Name
Brand Capital Only Works If The Valuation Survives Contact With A Board, An Auditor And An Investor. Softbrand's Methodology And PrismIndex's Market Data Are How We Get There.
What The Model Actually Looks At
Comparable Sales
Observed Clearing Prices For Similar Assets, Weighted By Recency And By The Credibility Of The Venue.
Linguistic Quality
Length, Pronounceability, Syllable Structure, Spelling Risk And Cross-Language Safety.
Extension Weight
.Com Versus Category And Country Extensions, Adjusted By The Market The Company Sells Into.
Intelligence Layer
How Much Capital Is Currently Forming In That Vertical, And How Contested The Naming Space Is.
Acquisition Layer
Trademark Availability By Class, Existing Conflicts And Realistic Enforceability.
Defence Layer
What The Company Would Otherwise Spend To Reach The Same Recognition On A Weaker Name.
Beyond Our Own Deals
The Same Model Is Offered To Companies Outside The Orangeful Portfolio: Startups Pricing A Brand Acquisition, Corporates Carrying IP On The Balance Sheet, And Investors Underwriting A Naming Decision Inside A Round.
- Startups Acquiring Or Upgrading A Brand
- Companies Re-Engineering Or Tweaking An Existing Brand
- Investors Diligencing Brand Risk Pre-Round
- Portfolio Holders Marking A Book To Market
Three Documents, Every Time
Index Value
The PrismIndex Score And Range, With The Comparables That Produced It.
Valuation Memo
Softbrand's Written Basis, Assumptions And Sensitivities — The Document A Board Signs Against.
Clearance Report
Trademark, Dispute And Provenance Position From NameGood, So The Asset Can Be Contributed Safely.
Put A Number On Your Name
Start A Valuation And Get The Three Documents A Board, An Auditor And An Investor Will Ask For.