The Capital Stack
Three Currencies, One Cap Table. Most Companies Only Know How To Spend The First One.
Venture Capital
Buys Time And Speed. Best Deployed Against A Constraint You Have Already Proved Exists.
- Strategic And Growth-Linked
- Circle Of Global VCs And Corporates
- Dilutive, Priced, Governed
Brand Capital
Buys Credibility And Marketing Efficiency. Contributed As An Asset, Not Expensed As A Cost.
- Domain, Trademark, Patents Where Required
- Valued By Softbrand With PrismIndex
- Milestone-Linked Release
SkillCapital
Buys Execution. Senior Operators You Could Not Afford In Salary, Paid In Valuated Stake.
- Scoped As Outcomes, Not Hours
- Benchmarked And Risk-Adjusted By VSys
- Vests Only Against Delivery
Less dilution buys more capability
A seed company that raises pure cash spends most of it on people and on a brand it will outgrow. The same dilution, split across three currencies, buys the operator, the name and the runway at once — and only the runway is spent.
- Cash is preserved for what only cash can do
- Brand and skill contributions carry milestone conditions
- Every contribution has a written valuation basis
- All three sit on one cap table with one governance model
How we keep it clean
- VAL
Independent valuation memo for every non-cash contribution, retained for audit.
- VEST
Milestone-linked vesting with clawback where the contribution underperforms.
- CAP
Non-cash contributions capped as a share of the round so founders keep control.
- EXIT
Pre-agreed treatment of contributed IP on acquisition or wind-down.
Let's Build Together.
Deploy Strategic Capital, Hands-On Engineering And IP Commercialisation Alongside A Team That Has Done It Since 2012.