Two Founders, No Brand Budget, A Category-Defining Name.
The Domain Went In As Equity. The Identity And The Introductions Followed.
- Client
- AI Recruiting Startup
- Division
- Domainza
- Engagement
- Domain For Equity
- Engaged
- 2026
The Situation
A Working Product, Under A Name Nobody Would Remember.
Strong Founders And A Working Product Lacked A Memorable Name, While Funds Were Tied Up In Development.
Every Version Of The Answer Cost Money The Company Did Not Have Spare — Which Is Exactly The Position A Domain Is Worth More As Equity Than As An Invoice.
What We Did
Trade The Asset In Rather Than Sell It.
- 01
Exchange
Exchanged A Portfolio Domain For Equity, So The Name Cost Development Budget Nothing.
- 02
Build
Built The Identity Around The New Name Rather Than Retrofitting The Old One.
- 03
Introduce
Connected The Founders With The Venture Capital Circle.
The Outcome
Numbers In Review.
This Engagement Is Live. The Metrics Are With The Client For Sign-Off And Will Be Published Here Once Confirmed In Writing — Target Q4.
Products Used
What Did The Work.
- DomainzaExchanged The Domain For Equity.
- Brand CapitalBuilt The Identity Around The New Name.
- Venture Capital CircleMade The Investor Introductions.
Your Venture Could Be The Next One Here.
Bring Us The Idea, The Brand Or The Balance Sheet. We Will Tell You Which Part Of The Capital Stack It Needs — And Then Put It To Work.