19 Wks
Brief To First Shipment
Including The Trademark Clearance, Not Excluding It.
Creative CapitalDesign To Launch
From A Founder's Deck To Shelf-Ready In Nineteen Weeks.
A Working Formulation With No Name And No Packaging, Taken To First Shipment Without A Re-Tool.
- Client
- D2C Skincare Brand
- Division
- Creative Capital
- Location
- Bengaluru
- Engaged
- 2025
The Situation
Three Agencies In, Still Nothing A Factory Could Print.
A Strong Formulation Lacked A Viable Name And Production-Ready Packaging After Three Unsuccessful Agency Attempts.
Each Attempt Had Produced A Look. None Had Produced Artwork A Supplier Could Accept — Which Is The Only Version Of Done That Matters When A Shipment Date Is Already Booked.
What We Did
Name It, Then Build It Backwards From The Press.
- 01
Rename
Renamed The Brand And Took The Name Through To Trademark Rather Than Stopping At Availability.
- 02
Build
Built A Manufacturing-Ready Identity — Artwork Drawn To The Supplier's Specification, Not To A Moodboard.
- 03
Coordinate
Coordinated Two Suppliers Through To Approved Packaging Specifications And First Shipment.
The Outcome
One Name, One Set Of Artwork, No Second Attempt.
1
Name, Trademarked
Cleared Before The Artwork Was Drawn Against It.
0
Packaging Re-Tools
Artwork Was Accepted By Both Suppliers First Time.
Products Used
What Did The Work.
- Brand CapitalNamed The Brand And Cleared The Trademark.
- Creative CapitalDrew The Identity To Manufacturing Specification.
Your Venture Could Be The Next One Here.
Bring Us The Idea, The Brand Or The Balance Sheet. We Will Tell You Which Part Of The Capital Stack It Needs — And Then Put It To Work.