New Delhi, India: Orangeful, the venture architecture company building for the Orange Economy, today announced a strategic partnership with Softbrand to access and offer an ultra-luxury, worldwide curation of digital assets, spanning intellectual property, premium domains and other digital assets.
Softbrand is part of VBrand Ventures at Virtuos Group, co-founded by Venky Vijay Reddi. As Orangeful's elite Brand Capital partner, Softbrand will source, curate and value digital IP for startups, high-growth companies and enterprises planning a brand upgrade or makeover.
About Orangeful
Orangeful is built on one idea: creativity, content and ideas are capital. The company is building the machinery for the Orange Economy, where brands, domains and digital IP become enterprise assets.
Orangeful operates through four businesses:
Nexorama ("Build the next") helps startups and companies under US$100M find the right partners through the Venture Capital Circle, Brand Capital and SkillCapital.
BeanStalkx offers curated digital IP as startup capital. Founders receive premium brand assets, backed by partnerships with Afternic, Sedo, Atom and private domain investors.
Domainza, the DomainOS, provides tools and institutional-grade infrastructure for professional domain investors, including NameGood.
Creative Capital brings together Orangeful's investments across digital IP and financial assets.
Orangeful holds an inventory of more than 4,500 curated domain assets, valued at nearly US$200 million, including assets under BeanStalkx and Nexorama Development.
What the partnership brings
Worldwide curation: Access to rare, category-defining digital assets from around the world, not just what's listed on open marketplaces.
Beyond domains: Trademarks, patents where required, and complete brand identities, alongside premium domain names.
Valuation expertise: Softbrand's digital IP valuation helps assets be offered as Brand Capital, sometimes in exchange for equity in high-potential companies.
Brand upgrades: Established companies can find a premium identity when they reposition, rebrand or expand into new markets.
"The world's most valuable companies are built on names people remember. With Softbrand, Orangeful can now reach beyond our own inventory to the finest digital assets anywhere in the world, and match them with founders and companies ready to build something extraordinary. This is Brand Capital at its best: not just buying a name, but investing in a future."
-Venky Vijay Reddi, Founder, Orangeful
About Softbrand
Softbrand, part of VBrand Ventures at Virtuos Group, acts as a "Dot Combinator," fueling promising startups with premium digital identities. It sources, curates and values brand IP, including domains, trademarks and patents, for startups, growing companies and enterprises.
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